Hi everyone! This is the Copywriting Class Course Site for Term 1 2022-2023, and below is the Course Timeline for this term.
This is where all pertinent links will be, at least the ones that are public.
Please make sure you are part of the Facebook Group Page of your class to get access to videos of synch classes. The modules here also appear as PDFs in the Class GDrive (Check the FB Group Page for it as well as your emails).
The modules are especially for those who do not have proper internet connection. All presentations in class, activity briefs, and readings are also there. You can download those ahead of time so that you don’t miss out on anything and even go at your own pace. :)
Course Timeline
Course Syllabus (Please read!)
Submission Basics (Please read!)
Module 1: Copywriting IS Writing
Module 2: Copywriting As Content Writing
Module 3: Copywriting The Self (Project Brief)
Podcast: Copywriting Conversations 1:
Data, Teamwork, Clarity, Story
Supplementary Podcast: Copywriting Conversations 2:
Moment marketing, #PandemicEffect, and humanity in advertising
Project 1: Copywriting The Self
Submission First Draft: September 14 2022.
Submission Final Version: September 21 2022.
Module 4: Problem Solving the Truth Crisis
Module 5: Truth-Selling, An Advocacy Project
Module 6: Selling The Truth: Project Brief
Submission First Draft: October 5 2022
Submission Final Version: October 26 2022
Module 7: Read The Research, Find A Problem
Module 8: Possibilities for Idea Generation
Module 9: Idea Generation Sheet
Submission First Draft: November 20 2022
Submission Final Version: TBA
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